All content, including video, must comply with all the Terms mentioned and with any published policies, and must suit the targeted audiences. Content must be relevant and follow Campaign guidelines and must relate to the Businesses’ product or brand. If the content is inconsistent with the product, then we, or the Campaign sponsor, may not approve it. Content must not be deceptive or misleading, must be verifiable and should clearly identify the advertiser and the product or service being offered. Exaggerated or extravagantly worded copy will not be allowed. Content will not be accepted if they appear to be indecent, obscene or offensive in either text or artwork, or if they relate to content of a personal, racial, ethnic, sexual orientation, or religious nature. Other approval considerations cover whether the content is prohibited or restricted, in reference to applicable local laws.